One thing that I learned after reading this book was that in order to speak effectively in the public, it takes certain preparation and adherence to certain principles in order to achieve that end.This book will teach its readers with various principles and techniques in order to effectively speak in the public. But the principles presented here are not a magical eloquent formulas as this book is filled with disciplines to follow so that we could train ourselves to become an effective public speaker. In otherwords, this book presents us with rules and principles to guide us while speaking, before speaking and habits to incorporate in our daily activities in order to achieve the desired end result of being an effective public speaker.Various techniques for effective public speaking like techniques in managing a long talk, techniques in an informative, convincing, appealing to action talks and even the impromptu ones are being taught in this book. And I find to be very useful in every occasion that we are attending because we might be called to give a speech without prior knowledge making us the laughing stock of our audience. This is the perfect book so we could avoid that embarrassing incident.This is really a great book as expected from its brilliant author. I consider him really a genius because I had read one of his book lately dealing with getting rid of worries and anxieties and I adhered to the principles and his advices and it really worked. What I really love about his works is that it provides principles that is easy to be understand and followed as it uses simple words by avoiding jargons and subtle instructions. The way he conveys his words to its readers is really amazing. So all in all this book is a great help to anyone who wants to improve his skills in public speaking.